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Featured Story

Value Ad-ded: Benefits of The Interest-Based Advertising Model

Ethan Wham

The Internet is filled with amazing services that perform all kinds of functions. Daily, we engage in social media, e-commerce, content aggregation, multimedia consumption, communication, and more. The services we enjoy operate under a range of business models; however, one of the more popular approaches is to offer a service or content for free and to sell advertisements. 

This model is highly beneficial to the Internet economy. The Internet Advertising Bureau (IAB) reported that in 2018, the total U.S. Internet advertising revenue reached $107.5 billion. And in the first half of 2019 a...

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The Disruptive Competition Project (DisCo) explores how technology and innovation intersect with cutting-edge business, competition, and policy questions. DisCo experts focus on how disruptive change in the modern economy influences policy choices around technology both nationally, and internationally. Learn more

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