Retailers, Advertisers, and Advertising Services
Recently, retailers have increasingly engaged in digital advertising based on the strength of their omni-channel retail strategy and consumer data […]
Category
digital advertising
Evolution of Ad Spend and the Dynamics of Digital
1. Digital Advertising: Times They Are A’ Changin Advertising, both digital and traditional, is constantly evolving. One major advantage of […]
Value Ad-ded: Benefits of The Interest-Based Advertising Model
The Internet is filled with amazing services that perform all kinds of functions. Daily, we engage in social media, e-commerce, […]
What’s Going on With Antitrust Authorities’ Inquiries?
It’s the end of summer and we are about to start a new antitrust calendar year that usually kicks off […]
Senate Judiciary Holds Hearing on Digital Advertising, Privacy, and Competition
On May 21, 2019, the Senate Judiciary Committee held a hearing titled Understanding the Digital Advertising Ecosystem and the Impact […]
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