SAN FRANCISCO–The second most-important company at Google’s I/O developer conference wasn’t there: Apple.
The competition between Android and iOS often gets played out as a battle between different phones and tablets, operating systems, and shipments and installations of each. But it’s also built on apps, and those programs don’t just write themselves.
The keynote that opened Google’s I/O developer conference here Wednesday shed some light on how that contest has been not as even as device sale and activation numbers might suggest.
Beyond a raft of announcements covering changes to Google’s search, social-media, music and mapping products–much of which involved a level of anticipating a user’s needs and concerns that not everybody may be ready to sign on to–it was remarkable to see how much time Google spent on patching some long-standing issues with the construction and marketing of Android apps.
For example, the company is shipping a new development toolkit to build phone and tablet apps, Android Studio, that streamlines writing for different screen sizes, resolutions and aspect ratios. That might not seem a big deal, but then look up how many coders hate the predominant development environment, Eclipse; Google based this new software on a competing option, Intellij, that’s drawn better reviews.
A similar overdue upgrade is coming to the Play Store: It will finally break out apps that have been optimized for Android tablets (my thought on hearing this was “they’re only fixing this now?”) and provide personalized recommendations.
On the developer side of the Play Store, a revised management interface will allow detailed tracking of revenue, country by country, as well as of which ads worked best to encourage users to download an app. It will also offer professional translation of apps into other languages and help developers conduct beta tests with selected groups of users with, presumably, a greater willingness to file bug reports if things go wrong.
And some new framework code, such as the gaming and location services Google announced and a Bluetooth wireless rewrite it did not highlight, ought to yield more reliable, less battery-intensive apps that are less likely to yield bug reports.
The unspoken context to all this was one thing that hasn’t changed even as Android devices now outnumber the iOS population: Developers make more money in iOS.
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