Last May, the European Commission published its proposal to update the European rules on audiovisual (the “AVMSD”). And – if you follow European policy news – you might have noticed that most of the news coverage focused on the requirement for video-on-demand providers such as Netflix to implement a 20% quota of European works.
However, quotas are only a small part of the audiovisual reform. Many other crucial issues – including the 6 listed below – are currently hotly debated at the European Parliament and within the European Council, and could have a massive impact on the Internet ecosystem:
1) Minimum harmonisation
One of the key priorities of the European Commission is to create a Digital Single Market (“DSM”). However, how can a true DSM be created if key legislative proposals (such as the AVMSD) are only going for minimum harmonisation of national legislations? Minimum harmonisation in the European audiovisual sector means more – not less – fragmentation within the EU, as Member States can adopt stricter rules than the ones adopted at the European level.
That’s how we could end up, if current proposals from the European Parliament and the Council are adopted by the EU, with 28 codes of conduct or regulations on minor protection or on safeguards against violent content to be implemented. If these measures are indeed adopted, despite European initiatives already underway (such as the recent launch of the new European alliance to better protect children online), then why are we even bothering to try to create a DSM? MORE »