Freddie Mercury has been my music idol for as long as I can remember. The hysteria that ensued upon realizing I would never be able to meet him, or see him perform live, is one of my most vivid childhood memories. But now, thanks to virtual reality (VR), my ten-year-old dream may be a (virtual) reality.
Last year Enosis VR and Queen partnered to create a 360-degree virtual reality video of Bohemian Rhapsody available on Google Play. “The interactive app uses 2D and 3D animations combined with motion-captured ballet dancers to immerse the viewer in the late Freddie Mercury’s ‘subconscious mind’.”
Although immersive technology has been used in the music industry for some time, it was primarily used as a marketing tool. Now, virtual reality devices are serving as a revenue stream in their own right.