History Repeats Itself: HBR Article on TV’s Inevitable Disruption
Yesterday, Maxwell Wessel of the Harvard Business Review (HBR) put out a very persuasive, well-researched article entitled “The Inevitable Disruption of Television” that explains concepts of disruption generally, and predicts the upcoming revolution in television. (Dan O’Connor discussed these issues in his DisCo post about the “Take My Money, HBO” campaign, as did Matt Schruers in his DisCo post in response to NBC’s renewal of its exclusive Olympics contract.) Wessel shares conversations that he has had with entertainment industry executives, who appear convincingly confident in the longevity of television, as bundled with Internet service. They often refute his explanations of disruptive innovation, seemingly deeming themselves immune to evolution, even when history has been explained to them. But Wessel has recently found an emerging disruptive Internet service provider called Clear, that seems like the Square (which I covered in my food truck post) of ISPs. I recommend reading Wessel’s article, rather than just highlighting a few excerpts. It’s not too long, and a great read! After you check it out, come back here and check out more past DisCo posts on the importance of disruption.