This post is part of a series dedicated to highlighting small and medium-sized enterprises across the country employing technology in new and innovative ways.
Whoever argued that if “you snooze, you lose,” had never met One Fresh Pillow co-founders (and husband-wife team) Aaron and Adrianne Kautz. Their Tallahassee, FL-based startup, which was founded in 2016 and is ramping up for a launch later this year, is the world’s first online pillow service. One Fresh Pillow deliveries will not only relieve subscribers of their tired (pun intended) and unsanitary pillows, but also provide better head and neck support to ensure a better night’s sleep. We connected with Aaron and Adrianne to learn more about the companies that have inspired them, where they hope One Fresh Pillow will be in the coming months and years, and how technology is the key to the company’s growth.
Courtney Duffy (DisCo): A pillow subscription service would be virtually impossible without the Internet. Can you share some of the ways in which the Internet makes One Fresh Pillow a reality?
Adrianne (One Fresh Pillow): Everything about One Fresh Pillow is related to the Internet. All we want to do is provide our customers with a pillow that will give them the sleep they’re looking for. We originally thought about a brick and mortar, but we realized that the best way to reach the most people would be online.
Aaron (One Fresh Pillow): Early on I never thought that consumers would want to buy pillows online. But the more I spoke with people about our endeavor, the more they suggested that e-commerce was the way to go. Beyond just selling online, the Internet has been a crucial tool for connecting us with our factory, dealing with shipping, and coordinating with our fulfillment center. Just about every aspect of One Fresh Pillow relies on the Internet in one capacity or another.