Today’s opening of the film Dirty 30 provides the latest example of the Internet helping grow the entertainment industry by providing new talent, distribution channels, and marketing opportunities. The film stars what has been called YouTube’s “Holy Trinity,” Mamrie Hart, Grace Helbig, and Hannah Hart, and it is being released through streaming sites as well as movie theatres.
Hannah Hart first entered the public eye through her YouTube series My Drunk Kitchen. The series began in 2011 when Hart recorded herself talking to a friend by webcam while drinking a glass of wine and making a grilled cheese sandwich without any cheese. She uploaded the video to YouTube, and within a few days it accumulated over 100,000 hits.
The popularity of that initial video led to the series My Drunk Kitchen, which parodies cooking shows. She has hosted celebrity guests (including real chefs), and received a Streamy Award in 2013 for the best female performance in an online comedy. Her channel MyHarto has over 2.3 million subscribers and 200 million views.