The Hollywood Reporter recently hosted a roundtable with five “TV Titans” concerning the challenges facing the television industry. Copyright infringement was not mentioned even once. Nor was the FCC’s proposed rule opening up the standards for cable set-top boxes. Listening to the narrative in Washington DC, however, would lead you to think these are TV’s greatest challenges.
Instead, the television executives focused on the challenge of adapting to an increasingly competitive landscape with evolving technology and consumer demand. They acknowledge that streaming technology has led to what the industry refers to as Peak TV, the current boom of 400-plus scripted series discussed in my DisCo post here. Netflix’s Ted Sarandos described this as a “golden age of TV.”
But all these programs mean that TV producers need to figure out “how to stand out in that cluttered TV universe.” As Sarandos explained, “everything exists in perpetuity now, so every time we put on a new show, we are competing with everything ever made.”