This post is part of a series dedicated to highlighting small and medium-sized enterprises across the country employing technology in new and innovative ways.
Denver-based Land Title Guarantee Company celebrates its 50th birthday this year, a milestone reached by offering widespread capabilities with a personal touch. Land Title Guarantee Company services residential, commercial, homebuilder, and lending real estate transactions throughout Colorado, and recently turned to data analytics to glean business insights that have taken the business to the next level. I sat down with Craig Rants, Land Title’s Vice President of Title Operations, to learn about the impact this technology has had on the company’s bottom line.
Courtney Duffy (DisCo): What was life like before you prioritized data analytics at an organizational level?
Craig Rants (Land Title): We have 50 offices throughout the state of Colorado, and 10 years ago all of our offices had green screens with about 20 different reports that had to be run. Data reports would print out, or show up on a screen, and you’d have to run all of the reports to get your lay of the land. We ran a report, and if we had any questions about it, we had to run two more reports. It took hours, and that’s time we could be using in other ways. The process was a burden, and it limited our ability to deliver for clients. By incorporating robust data analytics system, we’ve saved ourselves time and money.